home builder adding an elevator to blueprints

Many Builders Miss a Key Opportunity to Elevate Their Builds

If you’re building two-story (or taller) homes priced at $500k – 1 million or more, you’re already speaking to the same clientele we serve. And yet, many builders miss a key opportunity to elevate their builds—literally—with residential elevators.

We get it—home elevators feel like a niche feature, and it’s easy to assume only a small subset of buyers are interested. But after years of working closely with homeowners and builders alike, one thing has become crystal clear: when the right information is presented, buyers begin to see the real value.

Why Elevators Are Overlooked (And Why That Should Change)

If elevators haven’t been part of your home designs yet, chances are:

You’re not currently offering them as an upgrade.
You haven’t had the support or expertise to feel confident doing so.

You’re not alone. That’s a common situation for many builders. But the truth is, not offering home elevators may be leaving money—and long-term value—on the table.

We’ve worked with dozens of builders to introduce residential elevator options into their homes. Some choose to offer them as upgrades. Others make them a standard luxury feature that sets them apart from the competition.

Either way, when we’re brought into the process early, we help increase the likelihood that the buyer will say yes to an elevator—and feel confident in their decision.

The Secret to Selling Elevators? Education.

Many homeowners pass on elevators simply because they’re only shown the price without any context. But when buyers understand the lifestyle and long-term benefits, their perspective shifts.

That’s where we come in.

When we meet with your homebuyers, we help walk them through:

What type of elevator best fits their home layout
Why it adds long-term value and functionality
How it enhances safety, convenience, and peace of mind

Once people realize an elevator isn’t just for luxury—it’s also about accessibility, comfort, and aging in place—they start to envision how it fits into their future.

Top Benefits of Including Elevators in Your Builds

✅ Accessibility & Convenience

Ideal for family members with mobility challenges or for carrying items between floors without strain.

✅ Aging in Place

For buyers building their forever home, an elevator ensures they can enjoy it comfortably as they age.

✅ Safety

Elevators are a safer option than stairs for children, seniors, or anyone with physical limitations.

✅ Move Heavy Items with Ease

From groceries to luggage to holiday décor—no more lifting up the stairs.

✅ Increases Home Value

High-end buyers see an elevator as a premium amenity, not a gimmick.

✅ Saves Space

Modern shaftless elevators and smart design choices can save square footage, especially in tight builds.

Elevators Aren’t a Trend—They’re a Smart Investment

In our experience, homeowners who install elevators never regret it. Once installed, the elevator becomes a part of their lifestyle—something they rely on, enjoy, and even show off.

Even better, once we’re involved in the project, we stay through every step: from planning and quoting to installation and final walkthrough. Your team won’t be left guessing, and your buyers will have a seamless, supported experience.

Let’s Talk About How to Make Elevators Work for Your Homes

If you’re open to exploring how elevators can fit into your next custom build or development, we would love to connect over lunch or a site visit. Let’s talk about: